Everything you need to know before applying for PhD in Marketing
When I was doing my MBA, I was wary of Marketing. I had the perception that Marketing is for “creative types” and I was anything but creative. Marketing looked like all sales, advertisements, consumers, and surveys. Those were not for me. I like quantitative work. I love Analytics and number crunching. Only a couple of years later though, I enrolled in a Marketing Ph.D. program. And I am very happy I made that choice.